We co-created with a council of youth and tested weekly, live on social media, in a highly iterative, dynamic sprint, with SF DEM, the entity delivering pertinent information about Covid-19 to the SF Bay area. We learned a lot about Gen Z’s communication preferences (quickly), and also learned: they just wanted to know the rules.

And since we were all in our homes, we sent real-life pamphlets to students and gave them merch and chalk stencils to help them make the campaign their own.